this is how the magic happens from process to profits.
Brand Strategy Experiential Event Production
Creative Direction Brand Identity Copyrighting
Content Creation Artistic Direction Experiential Event Design
art·is·tic dir·ec·tion Think looks. Merges art and design to create a cohesive aesthetic. Implementation + tangibles of ideas based on the creative direction.
brand·ing define who you are and what you stand for to break through the clutter. Successful branding differentiates you from competitors, positions you for recognition in the minds of consumers, helps you effectively reach your target audience and take your business to the next level.
brand i·den·ti·ty is what you can see. The visible elements of a brand, such as color, design, typography and logo, that identify and distinguish the brand in consumers' minds.
brand stra·te·gy is a long-term plan for the development of a successful brand in order to achieve specific goals
con·tent info + experiences directed toward an end-user or audience. Can be expressed through many mediums like blogs, social media posts, newsletters, speeches, etc. see here
co·py The written content that works to create brand awareness and persuades consumers to take a specific action. The words that make the money. see here
cre·a·tive dir·ec·tion Ideation in conjunction with the management of creative processes including design, media production and communications. Where art + design + direction meet strategy.
ex·per·i·en·tial e·vent d·esign an elevated strategy that focuses on experience of + impact on the consumer. Uses immersive + interactive + engaging elements so consumers are participants in their experience oftentimes in conjunction with branding and tradition event elements (decor, entertainment, food). see here
ex·per·i·en·tial e·vent pro·duc·tion the execution of events that focus on the creation of memorable and participatory user experiences. see here